“We’re excited about the prospect of an enhanced network,” and less concerned about the old network turning down, North said, emphasizing that the future is 5G. Like other MVNOs that use T-Mobile’s network, it’s affected by the shutdown of Sprint’s 3G CDMA network, which is set to happen in January 2022. “We’re all about creating disruption in the marketplace to attract new customers, and this felt to me like the most disruptive way to get people to look at Mint,” he said. It was early days into the offer when Fierce talked with North, but at the time, it was “so far, so good,” he said in terms of the offer’s acceptance. Needed to up our epic levels for this offer. That effectively set up customers with a year’s worth of service – which isn’t bad for an MVNO that typically sells service in 3-, 6- and 9-month increments. ![]() Last month, Mint started offering six months of free service with the purchase of a phone and six months’ service in advance. Therefore, Mint Mobile was well prepared for the online deluge, he said. The company sells physical SIM cards at Target and Best Buy, but the bulk of its business is done online, and that structure was fine- tuned well before Covid-19 hit. Throughout the pandemic, “we’ve fared exceptionally well,” North recently told Fierce. Sure, the offer was a publicity stunt, but “they’re known for that and it seems to be working for them,” said Jeff Moore, principal of Wave7 Research. That tweet garnered 358 retweets and more than 14,500 likes. Spokesman Reynolds tweeted on July 2 that 124 customers had purchased the 25-year plan. Mint recently ran a one-day campaign that allowed customers to buy 25 years of service for just $2,500. So, what is Mint saying? The company has been talking about the success it’s found in some of its more outlandish offers.
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